When Geisel started working on Mulberry Street, he was 33 years old and had ten years of expertise in cartooning, illustration, and advertising. A deal with Standard Oil for Flit bug spray was one of his many accomplishments in advertising. “Quick, Henry, the Flit!” was the catchphrase of Geisel’s popular campaign.
While working for Viking Press in 1931, he illustrated the book Boners and More Boners, which contained excerpts from several children’s school papers and magazines. Geisel was spurred by the book’s success to write his own children’s book, despite the fact that his advertising contract prohibited it. In 1932, Geisel penned and illustrated an alphabet book that featured a menagerie of unusual animals, but publishers were uninterested.
Dr. Seuss’s Children’s Books
This is the first of Dr. Seuss’s children’s books, And to Think That I Saw It on Mulberry Street. It’s a bit more grounded than some of his later works that became more well-known.
When Marco, a youngster with a hyperactive imagination, is asked by his father to describe what he sees on Mulberry Street as he walks to and from school, he does it honestly.
According to his father, “Your eye is far too keen. Stop fabricating such fanciful stories. “Stop turning minnows into whales!” In the beginning, it’s just a horse and an old cart, but soon his imagination is running wild. Why not have a zebra pull the chariot and the horse be a zebra?
In the course of his escapades, he encounters an elephant dragging a brass band, reindeer and a Chinese youngster, among other unexpected sights. It was while listening to the engine of an ocean liner that Dr. Seuss supposedly came up with the concept for the format for this book.
Theodor Seuss Geisel, better known as Dr. Seuss, is a popular children’s book author who has influenced generations of readers. A total of forty-four of Dr. Seuss’s books have been translated into thirty different languages, in addition to those written and illustrated under the pseudonyms Theo. LeSieg and Rosetta Stone. Hundreds of millions of copies have been sold and distributed all over the globe.
Caldecott Honors for McElligot’s Pool, If I Ran the Zoo, and Bartholomew and the Oobleck, as well as the Pulitzer Prize and eight honorary doctorates, are just a few of Dr. Seuss’s many accolades.
Three Academy Awards, three Emmy Awards, three Grammy Awards, and a Peabody Award have been bestowed upon works based on his stories.